Real-time bidding
id:
real-time-bidding-320-8205432
title:
Real-time bidding
text:
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, an
brand slug:
wiki
category slug:
encyclopedia
description:
Automated auction for advertisements
original url:
https://en.wikipedia.org/wiki/Real-time_bidding
date created:
date modified:
2024-01-05T14:46:02Z
main entity:
{"identifier":"Q2134714","url":"https://www.wikidata.org/entity/Q2134714"}
image:
fields total:
13
integrity:
14