Real Men of Genius
id:
real-men-of-genius-207-17404299
title:
Real Men of Genius
text:
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago. The campaign began in 1998 under the title Real American Heroes with 12 radio spots. Over 200 installments have been made. In 2001, the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Ligh
brand slug:
wiki
category slug:
encyclopedia
description:
Series of Bud Light advertisements
original url:
https://en.wikipedia.org/wiki/Real_Men_of_Genius
date created:
2005-04-27T03:44:50Z
date modified:
2024-09-11T03:19:02Z
main entity:
{"identifier":"Q7301002","url":"https://www.wikidata.org/entity/Q7301002"}
image:
fields total:
13
integrity:
15