Purplewashing
id:
purplewashing-169-5187316
title:
Purplewashing
text:
Purplewashing is a compound word modeled on the term whitewash. The prefix "purple" is associated with feminism while the verb "wash" refers to the co-opting strategies that use minority rights to maintain or enhance structural forms of discrimination. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been ca
brand slug:
wiki
category slug:
encyclopedia
description:
Use of the aesthetic feminism to promote organisations
original url:
https://en.wikipedia.org/wiki/Purplewashing
date created:
2018-09-10T16:33:33Z
date modified:
2024-08-31T21:14:02Z
main entity:
{"identifier":"Q28135044","url":"https://www.wikidata.org/entity/Q28135044"}
image:
fields total:
13
integrity:
15