Purchase funnel
id:
purchase-funnel-222-2911964
title:
Purchase funnel
text:
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. This staged process is summarized below:
- Awareness – When a prospective customer becomes aware that a seller offers a product, solution, or service that will meet their needs, they are in the awareness stage. This can happen through advertising, word of mouth, prospect research, or any of several other channels. After bec
brand slug:
wiki
category slug:
encyclopedia
description:
Model of theoretical customer journey toward purchase of a good or service
original url:
https://en.wikipedia.org/wiki/Purchase_funnel
date created:
2009-09-06T19:56:13Z
date modified:
2024-09-14T04:06:54Z
main entity:
{"identifier":"Q7260932","url":"https://www.wikidata.org/entity/Q7260932"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/b/b3/The_Purchase_Funnel.jpg","width":2113,"height":1732}
fields total:
13
integrity:
16