Project SCUM
id:
project-scum-173-16350065
title:
Project SCUM
text:
Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.
brand slug:
wiki
category slug:
encyclopedia
description:
Tobacco industry marketing plan
original url:
https://en.wikipedia.org/wiki/Project_SCUM
date created:
2006-10-16T07:30:33Z
date modified:
2024-09-02T11:53:15Z
main entity:
{"identifier":"Q7249304","url":"https://www.wikidata.org/entity/Q7249304"}
image:
fields total:
13
integrity:
15