Product strategy

id: product-strategy-234-9878428
title: Product strategy
text: Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning (marketing), thematic areas of investment, and measures of success. A product strategy sets the direction for new product development. Companies utilize the pro
brand slug: wiki
category slug: encyclopedia
description: Plan for how a company will create, develop, and market its products
original url: https://en.wikipedia.org/wiki/Product_strategy
date created:
date modified: 2024-01-26T16:47:30Z
main entity: {"identifier":"Q2111845","url":"https://www.wikidata.org/entity/Q2111845"}
image:
fields total: 13
integrity: 14

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