Product placement
id:
product-placement-190-5756373
title:
Product placement
text:
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands may be voluntaril
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing technique
original url:
https://en.wikipedia.org/wiki/Product_placement
date created:
2003-07-24T19:30:30Z
date modified:
2024-09-09T20:16:38Z
main entity:
{"identifier":"Q749457","url":"https://www.wikidata.org/entity/Q749457"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/f/f1/Rolls-Royce_Silver_Shadow_II_%28The_World_Is_Not_Enough%29_right_National_Motor_Museum%2C_Beaulieu.jpg","width":2048,"height":1427}
fields total:
13
integrity:
16