Product differentiation
id:
product-differentiation-251-16389063
title:
Product differentiation
text:
In economics and marketing, product differentiation is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.
brand slug:
wiki
category slug:
encyclopedia
description:
Process of distinguishing unique products or services
original url:
https://en.wikipedia.org/wiki/Product_differentiation
date created:
date modified:
2023-12-27T05:17:52Z
main entity:
{"identifier":"Q1200129","url":"https://www.wikidata.org/entity/Q1200129"}
image:
fields total:
13
integrity:
14