Private Label Strategy
id:
private-label-strategy-283-3992588
title:
Private Label Strategy
text:
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
brand slug:
wiki
category slug:
encyclopedia
description:
2007 book
original url:
https://en.wikipedia.org/wiki/Private_Label_Strategy
date created:
date modified:
2021-05-01T05:44:16Z
main entity:
{"identifier":"Q24039575","url":"https://www.wikidata.org/entity/Q24039575"}
image:
fields total:
13
integrity:
14