Preference-rank translation
id:
preference-rank-translation-317-2032585
title:
Preference-rank translation
text:
Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities. A survey might ask a question using a ranking scale such as : A marketing researcher will re-specify the numerical values during codification. 1 will become 5, 2 will become 4, 4 will become 2, 5 will become 1, and
brand slug:
wiki
category slug:
encyclopedia
description:
Market research technique
original url:
https://en.wikipedia.org/wiki/Preference-rank_translation
date created:
date modified:
2022-02-14T09:12:47Z
main entity:
{"identifier":"Q7239816","url":"https://www.wikidata.org/entity/Q7239816"}
image:
fields total:
13
integrity:
14