Positioning (marketing)
id:
positioning-marketing-292-3086936
title:
Positioning (marketing)
text:
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing strategy
original url:
https://en.wikipedia.org/wiki/Positioning_(marketing)
date created:
date modified:
2024-04-18T00:21:24Z
main entity:
{"identifier":"Q1061357","url":"https://www.wikidata.org/entity/Q1061357"}
image:
fields total:
13
integrity:
14