Porter's generic strategies
id:
porter-s-generic-strategies-188-5247067
title:
Porter's generic strategies
text:
Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a higher price. A company also chooses one of two types of scope, either focus or industry-wide, offering its
brand slug:
wiki
category slug:
encyclopedia
description:
Pursuit of competitive advantage
original url:
https://en.wikipedia.org/wiki/Porter%27s_generic_strategies
date created:
2003-09-11T22:15:51Z
date modified:
2024-09-09T08:13:26Z
main entity:
{"identifier":"Q1896138","url":"https://www.wikidata.org/entity/Q1896138"}
image:
fields total:
13
integrity:
15