Pivot to video
id:
pivot-to-video-187-13713286
title:
Pivot to video
text:
"Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content in favor of short-form video content. These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. According to commentators, however, it was in reality driven by advertising; only advertisers, not consumers, prefer video over text. Due to the nume
brand slug:
wiki
category slug:
encyclopedia
description:
Trend in content published by media
original url:
https://en.wikipedia.org/wiki/Pivot_to_video
date created:
2018-10-18T16:50:57Z
date modified:
2024-09-08T15:38:27Z
main entity:
{"identifier":"Q60749192","url":"https://www.wikidata.org/entity/Q60749192"}
image:
fields total:
13
integrity:
15