Pinkwashing (breast cancer)

id: pinkwashing-breast-cancer-173-12243291
title: Pinkwashing (breast cancer)
text: Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. The term 'pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured prod
brand slug: wiki
category slug: encyclopedia
description: Form of cause marketing that uses a range of pink ribbon logos
original url: https://en.wikipedia.org/wiki/Pinkwashing_(breast_cancer)
date created: 2014-12-23T21:45:42Z
date modified: 2024-09-02T09:40:43Z
main entity: {"identifier":"Q25339223","url":"https://www.wikidata.org/entity/Q25339223"}
image: {"content_url":"https://upload.wikimedia.org/wikipedia/commons/5/5e/Photo_of_Pink_ribbon.jpg","width":200,"height":300}
fields total: 13
integrity: 16

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