Personalization management system
id:
personalization-management-system-320-1470918
title:
Personalization management system
text:
A personalization management system (PMS) is an integrated software solution that enables users in an organization to manage and deliver personalized messages, campaigns, and interactive experiences to consumers across different communications channels and devices. The term PMS was first used in a 2003 study on personalization, but it was later popularized by the startup Croct, which was the first company to use the term PMS to distinguish the emerging category of platforms and technologies focu
brand slug:
wiki
category slug:
encyclopedia
description:
Software application for managing the personalization of online user experiences
original url:
https://en.wikipedia.org/wiki/Personalization_management_system
date created:
date modified:
2024-02-22T16:03:40Z
main entity:
{"identifier":"Q115939726","url":"https://www.wikidata.org/entity/Q115939726"}
image:
fields total:
13
integrity:
14