Perceptual mapping
id:
perceptual-mapping-291-6168089
title:
Perceptual mapping
text:
Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses. For example, a business may feel it sells upmarket products of high quality, but if customers view the products as low quality, it is their views which will influence sales. Typically the position of a company's product, pr
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Perceptual_mapping
date created:
date modified:
2023-11-08T06:18:43Z
main entity:
{"identifier":"Q2509598","url":"https://www.wikidata.org/entity/Q2509598"}
image:
fields total:
13
integrity:
13