Penetration pricing
id:
penetration-pricing-301-15239534
title:
Penetration pricing
text:
Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.
brand slug:
wiki
category slug:
encyclopedia
description:
Pricing strategy
original url:
https://en.wikipedia.org/wiki/Penetration_pricing
date created:
date modified:
2024-03-12T09:34:51Z
main entity:
{"identifier":"Q2068803","url":"https://www.wikidata.org/entity/Q2068803"}
image:
fields total:
13
integrity:
14