Pain of paying
id:
pain-of-paying-291-10100377
title:
Pain of paying
text:
The pain of paying is a concept from Behavioral Economics and Behavioral Science, coined in 1996 by Ofer Zellermayer, whilst writing his PhD dissertation at the University of Carnegie Mellon, under supervision of George Loewenstein. The term refers to the negative emotions experienced during the process of paying for a good or service. In other words, to make this simpler to understand, the more a purchase hurts, the less people are willing to make this purchase. During the payment process, the
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Pain_of_paying
date created:
date modified:
2024-04-02T10:17:25Z
main entity:
{"identifier":"Q104844723","url":"https://www.wikidata.org/entity/Q104844723"}
image:
fields total:
13
integrity:
13