Outcome-Driven Innovation
id:
outcome-driven-innovation-297-5568629
title:
Outcome-Driven Innovation
text:
Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI att
brand slug:
wiki
category slug:
encyclopedia
description:
Strategy for customer-defined value creation
original url:
https://en.wikipedia.org/wiki/Outcome-Driven_Innovation
date created:
date modified:
2023-10-18T15:00:51Z
main entity:
{"identifier":"Q7111909","url":"https://www.wikidata.org/entity/Q7111909"}
image:
fields total:
13
integrity:
14