Optimized Consumer Intensity Analysis
id:
optimized-consumer-intensity-analysis-307-3481029
title:
Optimized Consumer Intensity Analysis
text:
In the area of food and beverage marketing, an Optimized Consumer Intensity Analysis uses data from a sensory perception experiment, often in the form of a blind taste test, to compare brands or products. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Optimized_Consumer_Intensity_Analysis
date created:
date modified:
2023-12-30T04:30:59Z
main entity:
{"identifier":"Q7098968","url":"https://www.wikidata.org/entity/Q7098968"}
image:
fields total:
13
integrity:
13