Opinion leadership
id:
opinion-leadership-264-11513475
title:
Opinion leadership
text:
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Significant developers of the opinion leader concept have been Robert K. Merton, C. Wright Mills and Bernard Berelson. This theory is one of several mode
brand slug:
wiki
category slug:
encyclopedia
description:
Leadership by an active media user for lower-end media users
original url:
https://en.wikipedia.org/wiki/Opinion_leadership
date created:
date modified:
2023-12-03T11:11:08Z
main entity:
{"identifier":"Q1850904","url":"https://www.wikidata.org/entity/Q1850904"}
image:
fields total:
13
integrity:
14