Neuromarketing
id:
neuromarketing-165-11424021
title:
Neuromarketing
text:
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests. Certain companies, particularly
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing communication field
original url:
https://en.wikipedia.org/wiki/Neuromarketing
date created:
2005-09-11T23:15:24Z
date modified:
2024-08-29T16:41:24Z
main entity:
{"identifier":"Q516337","url":"https://www.wikidata.org/entity/Q516337"}
image:
fields total:
13
integrity:
15