Negative keyword
id:
negative-keyword-290-7779027
title:
Negative keyword
text:
In pay-per-click advertising (PPC), negative keywords prevent advertisements from displaying for particular keyword phrases. The process of adding in negative keywords to a paid search account is an important part of the optimization process, as it allows for eliminating search queries which are unlikely to convert into a sale. For example, an individual may want to advertise for "hotel in Toronto," but does not want to display ads for the keyword "hotel jobs in Toronto." In this instance, the t
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Negative_keyword
date created:
date modified:
2023-12-05T09:22:25Z
main entity:
{"identifier":"Q17071028","url":"https://www.wikidata.org/entity/Q17071028"}
image:
fields total:
13
integrity:
13