Native advertising
id:
native-advertising-177-14719110
title:
Native advertising
text:
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word native refers to the coherence of the content with the other media that appear on the platform. These ads reduce a consumer's ad recognition by blending th
brand slug:
wiki
category slug:
encyclopedia
description:
Type of advertising which matches the form and function of the platform upon which it appears
original url:
https://en.wikipedia.org/wiki/Native_advertising
date created:
2012-12-14T17:03:39Z
date modified:
2024-09-04T04:59:21Z
main entity:
{"identifier":"Q6980087","url":"https://www.wikidata.org/entity/Q6980087"}
image:
fields total:
13
integrity:
15