Naive diversification
id:
naive-diversification-263-13432708
title:
Naive diversification
text:
Naïve diversification is a choice heuristic. Essentially, when asked to make several choices at once, people tend to diversify more than when making the same type of decision sequentially.
Its first demonstration was made by Itamar Simonson in marketing in the context of consumption decisions by individuals. It was subsequently shown in the context of economic and financial decisions. Simonson showed that when people have to make simultaneous choice, they tend to seek more variety than when they
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Naive_diversification
date created:
date modified:
2023-11-24T10:18:13Z
main entity:
{"identifier":"Q6959843","url":"https://www.wikidata.org/entity/Q6959843"}
image:
fields total:
13
integrity:
13