Mutual Gains Approach
id:
mutual-gains-approach-311-988142
title:
Mutual Gains Approach
text:
The Mutual Gains Approach (MGA) to negotiation is a process model, based on experimental findings and hundreds of real-world cases, that lays out four steps for negotiating better outcomes while protecting relationships and reputation. A central tenet of the model, and the robust theory that underlies it, is that a vast majority of negotiations in the real world involve parties who have more than one goal or concern in mind and more than one issue that can be addressed in the agreement they reac
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Mutual_Gains_Approach
date created:
date modified:
2018-04-14T22:02:43Z
main entity:
{"identifier":"Q6944165","url":"https://www.wikidata.org/entity/Q6944165"}
image:
fields total:
13
integrity:
13