Multivariate testing in marketing
id:
multivariate-testing-in-marketing-199-1892557
title:
Multivariate testing in marketing
text:
In marketing, multivariate testing or multi-variable testing techniques apply statistical hypothesis testing on multi-variable systems, typically consumers on websites. Techniques of multivariate statistics are used.
brand slug:
wiki
category slug:
encyclopedia
description:
Test a component of a marketing campaign
original url:
https://en.wikipedia.org/wiki/Multivariate_testing_in_marketing
date created:
date modified:
2022-07-04T13:37:19Z
main entity:
{"identifier":"Q18378126","url":"https://www.wikidata.org/entity/Q18378126"}
image:
fields total:
13
integrity:
14