Multivariate landing page optimization
id:
multivariate-landing-page-optimization-273-15147310
title:
Multivariate landing page optimization
text:
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration p
brand slug:
wiki
category slug:
encyclopedia
description:
Test variations of web page elements to find the best one
original url:
https://en.wikipedia.org/wiki/Multivariate_landing_page_optimization
date created:
date modified:
2023-12-15T18:54:23Z
main entity:
{"identifier":"Q6935138","url":"https://www.wikidata.org/entity/Q6935138"}
image:
fields total:
13
integrity:
14