Multi-step flow theory
id:
multi-step-flow-theory-253-12025270
title:
Multi-step flow theory
text:
The multi-step flow theory assumes ideas flow from mass media to opinion leaders before being disseminated to a wider population. This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955. The multi-step flow theory offers a larger range of interaction between opinion leaders, information sources and audiences than the two-step model, which argues that information flows from mass media directly to influencers who then direc
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Multi-step_flow_theory
date created:
date modified:
2023-06-24T14:36:14Z
main entity:
{"identifier":"Q6934566","url":"https://www.wikidata.org/entity/Q6934566"}
image:
fields total:
13
integrity:
13