Multi-domestic strategy
id:
multi-domestic-strategy-281-8592662
title:
Multi-domestic strategy
text:
A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions. Production, marketing, and R&D activities tend to be established in each major national market where business is done. An alternate use of the term describes the organization of multi-national firms. International or multinational companies gain economies of scale through shared overhead, a
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Multi-domestic_strategy
date created:
date modified:
2022-08-02T14:39:09Z
main entity:
{"identifier":"Q6934562","url":"https://www.wikidata.org/entity/Q6934562"}
image:
fields total:
13
integrity:
13