Moment of truth (marketing)
id:
moment-of-truth-marketing-273-16493684
title:
Moment of truth (marketing)
text:
Moment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley, Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". A third was introduced later.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Moment_of_truth_(marketing)
date created:
date modified:
2024-01-29T20:25:32Z
main entity:
{"identifier":"Q1229645","url":"https://www.wikidata.org/entity/Q1229645"}
image:
fields total:
13
integrity:
13