Mojave Experiment
id:
mojave-experiment-234-12565220
title:
Mojave Experiment
text:
The Mojave Experiment was an advertising campaign conducted by Microsoft for Windows Vista in 2008. The campaign was part of Microsoft's efforts to change what it felt was an unfair negative consumer perception of the operating system. Mojave spanned a series of advertisements that consisted of individuals being shown a demonstration of Windows Vista by Microsoft; however, the operating system was rebranded in disguise as a new version of Windows codenamed "Mojave," which was not revealed during
brand slug:
wiki
category slug:
encyclopedia
description:
Advertising campaign by Microsoft
original url:
https://en.wikipedia.org/wiki/Mojave_Experiment
date created:
date modified:
2024-04-09T20:18:40Z
main entity:
{"identifier":"Q2213481","url":"https://www.wikidata.org/entity/Q2213481"}
image:
fields total:
13
integrity:
14