Mobile ethnography
id:
mobile-ethnography-271-13465264
title:
Mobile ethnography
text:
Mobile ethnography is a qualitative research method that takes advantage of technology to document, analyze and derive implications of real-time customer experience. Therefore it’s often applied in the context of service design. Unlike classic ethnography where a researcher has to be present for observations, mobile ethnography uses the participant’s mobile device to gather user-centered information. It allows the participant to become an active researcher him- or herself, report experiences at
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Mobile_ethnography
date created:
date modified:
2023-08-31T13:05:40Z
main entity:
{"identifier":"Q106609769","url":"https://www.wikidata.org/entity/Q106609769"}
image:
fields total:
13
integrity:
13