Mnemonic effect
id:
mnemonic-effect-258-18354228
title:
Mnemonic effect
text:
The mnemonic effect or mnemotechnic effect occurs when the viewer of an advertisement is persuaded in making a buying decision that is contradictory to the intention of the advertiser. This can be observed especially in image advertising, in which case the viewer starts associating what she/he sees with the memories, recollections, and experience that have already been imprinted in her/his brain. In the end the only thing the advertisement might have reminded her/him of, is that she/he is hungry
brand slug:
wiki
category slug:
encyclopedia
description:
Phenomenon in advertising
original url:
https://en.wikipedia.org/wiki/Mnemonic_effect
date created:
date modified:
2022-12-11T12:10:04Z
main entity:
{"identifier":"Q7751825","url":"https://www.wikidata.org/entity/Q7751825"}
image:
fields total:
13
integrity:
14