Micromarketing
id:
micromarketing-306-9679080
title:
Micromarketing
text:
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. Micromarketing has come to refer to marketing strategies which are variously customised to either local mar
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Micromarketing
date created:
date modified:
2023-11-01T17:27:15Z
main entity:
{"identifier":"Q1267238","url":"https://www.wikidata.org/entity/Q1267238"}
image:
fields total:
13
integrity:
13