Metaphorical framing
id:
metaphorical-framing-314-7849797
title:
Metaphorical framing
text:
Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target. Metaphorical framing is based on George Lakoff and Mark Johnson's work on conceptual metaphors, which holds that human c
brand slug:
wiki
category slug:
encyclopedia
description:
Type of framing
original url:
https://en.wikipedia.org/wiki/Metaphorical_framing
date created:
date modified:
2024-02-04T01:10:23Z
main entity:
{"identifier":"Q109767695","url":"https://www.wikidata.org/entity/Q109767695"}
image:
fields total:
13
integrity:
14