Media weight
id:
media-weight-256-16636057
title:
Media weight
text:
Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP's, AOTS and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weig
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Media_weight
date created:
date modified:
2024-02-15T18:38:10Z
main entity:
{"identifier":"Q17135309","url":"https://www.wikidata.org/entity/Q17135309"}
image:
fields total:
13
integrity:
13