Media richness theory
id:
media-richness-theory-188-6190336
title:
Media richness theory
text:
Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. MRT is used to rank and evaluate the richness of certain communication media, such as phone calls, video conferencing, and email. For example, a phone call cannot reproduce visual social cues s
brand slug:
wiki
category slug:
encyclopedia
description:
Framework describing a communication medium's ability to reproduce the information sent over it
original url:
https://en.wikipedia.org/wiki/Media_richness_theory
date created:
2005-07-07T08:19:36Z
date modified:
2024-09-08T18:36:57Z
main entity:
{"identifier":"Q1916442","url":"https://www.wikidata.org/entity/Q1916442"}
image:
fields total:
13
integrity:
15