Media context studies (Advertising research)
id:
media-context-studies-advertising-research-194-5843991
title:
Media context studies (Advertising research)
text:
Media context studies refers to the group of studies investigating “how and which media context variables influence the effects of the advertisements embedded in the context“. Media researchers found that media context affects ad recall, ad recognition, level and nature of ad processing, ad attitude and ad cognitions, brand attitude, and purchase intention. Media context would influence media users’ attitude toward ads in several ways. First, the similarity in the mood of the media context and t
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Media_context_studies_(Advertising_research)
date created:
date modified:
2023-06-19T23:54:34Z
main entity:
{"identifier":"Q17155379","url":"https://www.wikidata.org/entity/Q17155379"}
image:
fields total:
13
integrity:
13