Masstige
id:
masstige-246-505137
title:
Masstige
text:
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass
and prestige and has been described as "prestige for the
masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". Masstige products are defined as "premium but attainable", and there are two key tenets: (1) They are considered luxury or premium products and (2) They have price points that fi
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Masstige
date created:
date modified:
2024-01-25T09:03:36Z
main entity:
{"identifier":"Q12594938","url":"https://www.wikidata.org/entity/Q12594938"}
image:
fields total:
13
integrity:
13