Marketing strategy
id:
marketing-strategy-181-17574665
title:
Marketing strategy
text:
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage.In recent years, the advent of digital marketing has revolutionized strategic mar
brand slug:
wiki
category slug:
encyclopedia
description:
Process that allows organizations to concentrate limited resources on greatest opportunities
original url:
https://en.wikipedia.org/wiki/Marketing_strategy
date created:
2003-09-27T02:23:12Z
date modified:
2024-09-06T02:10:48Z
main entity:
{"identifier":"Q1363963","url":"https://www.wikidata.org/entity/Q1363963"}
image:
fields total:
13
integrity:
15