Marketing research
id:
marketing-research-204-18946814
title:
Marketing research
text:
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the collected data, these results a
brand slug:
wiki
category slug:
encyclopedia
description:
Branch of research for business management, studying markets and economic opportunities
original url:
https://en.wikipedia.org/wiki/Marketing_research
date created:
2003-03-14T06:05:08Z
date modified:
2024-09-10T05:53:04Z
main entity:
{"identifier":"Q1141436","url":"https://www.wikidata.org/entity/Q1141436"}
image:
fields total:
13
integrity:
15