Marketing myopia
id:
marketing-myopia-194-3011089
title:
Marketing myopia
text:
Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.
brand slug:
wiki
category slug:
encyclopedia
description:
Caused by product concept in marketing
original url:
https://en.wikipedia.org/wiki/Marketing_myopia
date created:
date modified:
2024-03-26T09:35:18Z
main entity:
{"identifier":"Q327182","url":"https://www.wikidata.org/entity/Q327182"}
image:
fields total:
13
integrity:
14