Marketing mix modeling
id:
marketing-mix-modeling-211-3377517
title:
Marketing mix modeling
text:
Marketing Mix Modeling (MMM) is a forecasting methodology used to estimate the impact of various marketing tactic scenarios on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit to maximize their return on investment. Using these statistical techniques allows marketers to account for advertising adstock and adve
brand slug:
wiki
category slug:
encyclopedia
description:
Estimation of the impact of marketing tactics on sales
original url:
https://en.wikipedia.org/wiki/Marketing_mix_modeling
date created:
2007-03-23T15:38:55Z
date modified:
2024-09-11T22:22:01Z
main entity:
{"identifier":"Q6770916","url":"https://www.wikidata.org/entity/Q6770916"}
image:
fields total:
13
integrity:
15