Marketing mix modeling
id:
marketing-mix-modeling-164-2601910
title:
Marketing mix modeling
text:
Marketing Mix Modeling (MMM) is used to estimate the impact of various marketing tactics on sales, which can then be used to forecast the impact of future sets of tactics. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit. The techniques were developed by specialized consulting companies along with academics and were first ap
brand slug:
wiki
category slug:
encyclopedia
description:
Estimation of the impact of marketing tactics on sales
original url:
https://en.wikipedia.org/wiki/Marketing_mix_modeling
date created:
2007-03-23T15:38:55Z
date modified:
2024-08-28T15:54:55Z
main entity:
{"identifier":"Q6770916","url":"https://www.wikidata.org/entity/Q6770916"}
image:
fields total:
13
integrity:
15