Marketing metric audit protocol
id:
marketing-metric-audit-protocol-195-12424470
title:
Marketing metric audit protocol
text:
The marketing metric audit protocol (MMAP) is the Marketing Accountability Standards Board's formal process for connecting marketing activities to the financial performance of the firm. The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality characteristics of an ideal metric. Cash flow both short-term and over time is the ultimate metric to which all activities of
brand slug:
wiki
category slug:
encyclopedia
description:
Ali Gohar Jatoi
original url:
https://en.wikipedia.org/wiki/Marketing_metric_audit_protocol
date created:
date modified:
2022-07-09T22:09:30Z
main entity:
{"identifier":"Q6770914","url":"https://www.wikidata.org/entity/Q6770914"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/0/0d/MMAP-wiki_pic.png","width":3300,"height":2550}
fields total:
13
integrity:
15