Marketing engineering
id:
marketing-engineering-322-15196597
title:
Marketing engineering
text:
Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process".
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Marketing_engineering
date created:
date modified:
2023-07-01T12:49:32Z
main entity:
{"identifier":"Q28135118","url":"https://www.wikidata.org/entity/Q28135118"}
image:
fields total:
13
integrity:
13