Marketing decision support system
id:
marketing-decision-support-system-323-3375531
title:
Marketing decision support system
text:
A marketing decision support system is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers in different scenarios and can be a very helpful tool for a busine
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Marketing_decision_support_system
date created:
date modified:
2023-06-27T13:39:20Z
main entity:
{"identifier":"Q6770906","url":"https://www.wikidata.org/entity/Q6770906"}
image:
fields total:
13
integrity:
13