Marketing Accountability Standards Board
id:
marketing-accountability-standards-board-294-6016338
title:
Marketing Accountability Standards Board
text:
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation, is an independent, private sector, self-governing group of academics and practitioners that establishes marketing measurement and accountability standards intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Marketing_Accountability_Standards_Board
date created:
date modified:
2021-12-05T15:27:18Z
main entity:
{"identifier":"Q6770872","url":"https://www.wikidata.org/entity/Q6770872"}
image:
fields total:
13
integrity:
13