Market share analysis
id:
market-share-analysis-323-2074233
title:
Market share analysis
text:
Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): unit or dollar sales,
user base,
market definition,
scope of denominator,
time frame length,
product definition.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Market_share_analysis
date created:
date modified:
2022-06-27T10:57:16Z
main entity:
{"identifier":"Q6770838","url":"https://www.wikidata.org/entity/Q6770838"}
image:
fields total:
13
integrity:
13